Want to make a PR pro cringe? Talk to him or her about bad pitches.
A tiny percentage of pitches are so awful, so embarrassing and cringe-worthy that they can almost—almost—give the entire PR profession a bad name.
Poynter asked journalists for their worst PR pitches recently, and they didn’t disappoint. Here are some highlights:
What are the worst PR pitches you’ve gotten? A tech reporter got a pitch to cover an event in Sweden called ‘Santa, the master of his craft’
— Poynter (@Poynter) October 16, 2014
— Sarah Kuranda (@skuranda) October 14, 2014