Republicans are loath to buy generic products: study

A new study ties political affiliation to purchasing habits.

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Research published in Psychological Science reveals that conservatives are less likely to buy generic products, based on behaviors in counties that voted along Republican party lines.

The Association for Psychological Science explains further:

“Similarly, uptake of newly launched products was systematically lower in more conservative counties. These data suggest that conservative ideology may be associated with reliance on established national brands.”

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