Retailer apologizes after font makes ‘glitter’ appear to read as ‘Hitler’

The company’s chief marketing officer quickly responded after Twitter users pointed out that a tote bag carried a message that looked quite different than what its design intended.

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Marketers and designers take note: Font choice matters.

With the wrong font, a seemingly innocuous tote bag can get misinterpreted as mild hate speech. Check out the product below from the online retailer BelleChic, which Quotable Life designed and produced.

Do you notice anything off?

At first glance, many customers misread the bag’s actual message, “My favorite color is glitter.” Instead they saw, “My favorite color is Hitler.”

Several consumers took to Twitter to point out the flaw:

When your favourite colour appears to be ‘Hitler’, because of a poor choice of font.

— Paul Burley (@burgerhewrote) July 23, 2017

my fav colour is also hitler

— some quack 🎤🦆 (@hurlarious) July 23, 2017

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