Ritz goes proactive in cracker recall

Ritz was taking no chances with the health of its consumers—or its reputation.

Parent company Mondelez International issued a recall for several products over fears of salmonella contamination in one key ingredient. Ritz announced the recall in a tweet:

Mondelēz Global LLC announced a voluntary recall in the United States, Puerto Rico & the U.S. Virgin Islands, of certain Ritz Cracker Sandwiches and Ritz Bits product. For a full list of affected products please visit: https://t.co/q5CvZN9VTb

— Ritz crackers (@Ritzcrackers) July 21, 2018

The tweet links to a press release that reads, in part:

Mondelēz Global LLC announced today a voluntary recall in the United States, including Puerto Rico & the U.S. Virgin Islands, of certain Ritz Cracker Sandwiches and Ritz Bits product. These products contain whey powder as an ingredient, which the whey powder supplier has recalled due to the potential presence of Salmonella.