You hope for more, but a strong reputation can help brand managers weather a minor PR crisis. The inverse is also possible: A brand’s negative reputation can make even the tiniest negative story appear much worse.
Reputation Institute would know. The company has been putting out its annual US RepTrak 100 rankings for more than 20 years. 2017’s list of just came out, and there’s a new most-reputable company in America: Rolex displaced Amazon this year for the top spot.
Check out the top 10 below:
Organizations are judged based on products and services, innovation, workplace, governance, citizenship, leadership and performance.