Royal Opera House turns to symbols for World Emoji Day

The organization is tweeting opera and ballet titles using only emojis, and followers guess for a chance to win tickets. The effort is one of many marketing tweets celebrating the occasion.

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It’s World Emoji Day, and no one is celebrating online quite like the Royal Opera House.

In addition to being the top trending topic on Twitter on Monday, the occasion is also “a global celebration of emojis” organized by ‪@Emojipedia, according to the World Emoji Day Twitter bio.

The Royal Opera House in London is using the opportunity to educate and amuse followers by creating and telling the stories of ballets and operas using nothing but emojis:

1. Guess the opera. RT and DM us your guess to enter the prize draw.


— Royal Opera House (@RoyalOperaHouse) July 17, 2017

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