RyanAir: Any PR is good PR

What’s up with this Irish airline’s communication strategy? The Dublin, Ireland-based company seems to be taking the “any PR is good PR” theory to the extreme. Examples: CEO Michael O’Leary announces Ryanair will start charging flyers to use the bathroom; O’Leary says that future overseas flights in business class will include “beds and blowjobs”; a company spokesman calls bloggers “idiots” and “lunatics.”

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