Sales team needs a press release? Here’s what you give them

A news release is still a showpiece for salespeople to present to prospects. Don’t allow your sales team to play show and tell with your release before there’s actual coverage to release. Exactly how do you make that happen? PR expert Todd Defren suggests you produce a draft of the release for the sales team: That way they can still brag about knowing the inside story. Of course, as Defren notes , a stack of editorial content due to news releases is a much better sales tool that a hastily produced …