Social Media Samsung sponsored the Oscars, but the real winner was…Apple The star-filled selfie that host Ellen DeGeneres snapped in the audience was taken on a Samsung phone, but she used her beloved iPhone to take photos backstage. By Matt WilsonMarch 4, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.