Satellite media tours 101: What PR pros need to know

Not sure how SMTs can help spread your client’s message? This video will get you caught up.

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Not sure what an SMT is? Here’s a quick explanation:

You’re watching the local morning talk show in Denver, and you see the hosts interviewing an expert via satellite. You hop on a plane for L.A., get to your hotel room, flip on the TV, and notice the same expert conducting a similar interview on another talk show.

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