Scores of PR tips from a late public relations guru

Did you know Beryl Spector? She worked most of her life in public relations. According to her daughter, cause marketer Susan McPherson, Spector became nationally known in the mid-1980s as the president of the Broadcast and Promotion Marketing Executives and through her PR director roles at several PBS stations. Sadly, Spector died tragically at 56. “She left us with a legacy of amazing friendships and memories, and a bestowed on me a lasting imprint from the world of PR,” McPherson blogged . …