Sealed Air breathes ease into acquisition thanks to company newsletter

The Bubble Wrap owner partners with MSLGROUP on Integration News, an effort that packages information for its staff on moving amid the purchase of a new company.

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As far as employee communications are concerned, however, a company’s staff shouldn’t just be interested in news from their organization. Quite frankly, they should be its focal point.

This is an opinion visibly shared by Sealed Air, and one that it’s viably employing with the help of MSLGROUP, Publicis Groupe’s flagship strategic communications and engagement network.

When Sealed Air, a leader in packaging solutions and most notably known as the maker of Bubble Wrap, decided to purchase an industrial cleaning company, it left its workforce of 26,000 employees across 62 countries with questions.

Would jobs be lost? Would departments merge? Would there still be Brown Sugar Cinnamon Pop-Tarts in the break room vending machines?

OK, so maybe not that last question, but there were inquiries needing answered, nonetheless.

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