Sears and Kmart to tweet 7,000 job openings

The move, say experts, is a way to market the Sears brand to 18- to 34-year-olds, according the Chicago Tribune . “It allows for multiple ways to communicate a positive message and achieve multiple goals within an organization from marketing to (human resources),” Mike Dwyer, a social media strategist for Aon Consulting, told the Tribune .

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