What a year it has been.
Here at the end of the decade, we can look back on all the changes that have come to our industry, and we marvel at the speed of change. However, now it’s time to power down and enjoy the holidays with friends and family.
PR pros work hard. They tirelessly pitch their media contacts to get earned media wins for their clients. They work with influencers and social media platforms to drive the conversation online. They respond in real time to crises and provide key counsel to leaders as they navigate a changing and turbulent marketplace.
Above all, communicators are storytellers.
Perhaps that’s why the holidays can be such a magical time for people drawn to communications work. After all, what are the holidays but a celebration of the stories that unite us, speak to our shared humanity and call us to a higher purpose?
Here at PR Daily, the end of the year is a time for reflection.
We will be looking back at our favorite stories from the past year in our annual countdown of the most-shared stories on the PR Daily site.
The countdown will begin Dec. 26 and run through Dec. 31.
Visit us each day to see what stories moved your fellow PR colleagues and which trends were prescient—or misjudged—as we look to align strategy for 2020.
2019 will be remembered as a year of crisis and change, with brand managers taking risks and many organizations taking a stand on issues. Gillette took heat over its advertisement that slammed “toxic masculinity” and called on men to do better. Panera stumbled as it attempted to respond to brand engagements on TikTok.
Video is of growing importance for many communicators, especially on social media as algorithm changes continue to prove challenging for brand managers looking to reach their audiences.
Politics has flavored almost every story, whether organizations have attempted to address gun violence or environmental issues. Many companies, from Marriott to McDonald’s, have tried to take a stand on sustainability by reducing or eliminating plastic products and packaging.
This was a year of big change for our publisher, Ragan Communications, and our staff at PR Daily as well. Our new CEO Diane Schwartz has brought new energy and plenty of expertise to our public relations coverage.
We launched several series, including our daily roundup called “The Morning Scoop,” a look at the day-to-day work of PR pros called “A Day in the Life,” as well as new collaborations from many new contributors. We will be expanding those collaborations in the new year and look forward to expanding our relationships with our media partners.
We also launched our first ever PR Daily Advisory Board, bringing the expertise of communications leaders from some of the biggest brands and agencies to help us guide the future of our publication.
In many ways the future couldn’t be brighter, and we look forward to bringing you the news, latest tactics and trends and best practices to help you in your quest to rise to the top of your industry.
Best wishes for you all this holiday season and in the year—and decade—to come.