Also: NASA refutes misinformation, take our brand storytelling survey, how e-commerce has grown during COVID-19, and more.
Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more.
Silence doesn’t necessarily mean rejection, so rather than infer a ‘no,’ consider these other approaches. Often patience and persistence are your most valuable assets.
Also: J&J fires back over opioid protest, KFC builds buzz with doughnut sandwich, PR pros name top crisis of 2019, and more.
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
Olympic runner Alysia Montaño, writing in The New York Times, said the sports gear company penalizes athletes who get pregnant. Nike counters that it has updated prior practices.
The company is entering its 15th year but spent most of the last year putting out fires and addressing data-misuse scandals. The op-ed is the latest in a series of attempts to turn the page.
A thought piece from an expert in your organization can greatly increase your visibility and share of voice. However, pitching your writing takes skill.
Getting your byline in a prestigious publication could be a major win for you or your client. Here’s how to go about submitting for the New York media staple.
As reporter staffs shrink, an opportunity for PR pros and their clients has emerged. How can you take advantage and get the coverage your business requires?
Have an opinion you want a newspaper or trade magazine to run? Here are surefire ways to ensure your writing never sees the light of day.
The company’s chairman and CEO made the right call with his column titled ‘Coca-Cola: We’ll Do Better.’
Want to establish your exec as a thought leader in a major publication? The competition’s fierce. Here are some ways to pull ahead of the pack.
Writing an op-ed for a newspaper isn’t an impossible task, but you have to hit all the right notes to get an editor’s attention.
Ketchum, the firm that routinely lands columns favoring the Russian government in publications, pulled it off again, but won’t comment.
