Plus: FedEx downplays Amazon’s entrance to logistics market; McDonald’s names first pro sports stadium in America.
Stop doubting yourself. Start showing up confidently.
What happens when good writing is called AI?
Plus: Air Canada’s response to crash tragedy; Samsung refrigerators now show ads — and some customers are mad.
Whether it’s landing in the trades or on Jimmy Fallon, the work starts long before the media hit.
Remember that editors want to accept your content. How to get them to yes.
The PR industry’s biggest blind spot? Not promoting itself.
It’s important for executives to talk, but it’s just as important that it’s on the right issue.
How to stand out in crowded inboxes.
Ho-ho-no.
Putting human stories next to science resonates.
Why the value of media coverage accelerates after the story runs.
Approach it strategically.
It works best when your strategy is already strong.
Here’s how to still find success in the old stalwart.
