Media RelationsBob Brody
7 reasons why your op-ed was rejected
Consider these common missteps that editors cite as why they can’t run a guest piece, even when they would like to do so.
Search Results (op-ed)
Daily ScoopBeki Winchel
USA Today admits op-ed didn’t meet standards, Clorox and Cleveland Clinic partner on cleaning guide, and social media teams celebrate World Emoji Day
Also: NASA refutes misinformation, take our brand storytelling survey, how e-commerce has grown during COVID-19, and more.
Daily ScoopBeki Winchel
WarnerMedia’s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed
Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more.
Ragan Insider Jonathan Rick
4 tactics when your op-ed pitch elicits crickets
Silence doesn’t necessarily mean rejection, so rather than infer a ‘no,’ consider these other approaches. Often patience and persistence are your most valuable assets.
Ragan Insider Ted Kitterman
Optimizing your op-ed, Instagram eyes TikTok-like videos, and Canada’s PM apologizes for ‘brownface’ photo
Also: J&J fires back over opioid protest, KFC builds buzz with doughnut sandwich, PR pros name top crisis of 2019, and more.
Ragan Insider Jonathan Rick
4 essential elements for a persuasive op-ed
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
Ragan Insider Ted Kitterman
Slammed in op-ed over maternity policy, Nike stands its ground
Olympic runner Alysia Montaño, writing in The New York Times, said the sports gear company penalizes athletes who get pregnant. Nike counters that it has updated prior practices.
Ragan Insider Ted Kitterman
Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed
The company is entering its 15th year but spent most of the last year putting out fires and addressing data-misuse scandals. The op-ed is the latest in a series of attempts to turn the page.
Ragan Insider Elizabeth Harmon
3 things to consider when pitching op-eds
A thought piece from an expert in your organization can greatly increase your visibility and share of voice. However, pitching your writing takes skill.
Media RelationsHattie Schafhausen
How to pitch an Op-Ed to The New York Times
Getting your byline in a prestigious publication could be a major win for you or your client. Here’s how to go about submitting for the New York media staple.
Media RelationsJennifer R. Farmer
5 tips for publishing your Op-Ed
As reporter staffs shrink, an opportunity for PR pros and their clients has emerged. How can you take advantage and get the coverage your business requires?
Ragan Insider Tom Vogel
Why your op-ed will never get published
Have an opinion you want a newspaper or trade magazine to run? Here are surefire ways to ensure your writing never sees the light of day.
Ragan Insider Mark Braykovich
How Coca-Cola’s op-ed hit the 3 O’s of crisis management
The company’s chairman and CEO made the right call with his column titled ‘Coca-Cola: We’ll Do Better.’
Ragan Insider Russell Working
9 tips for placing that op-ed your CEO wants you to write
Want to establish your exec as a thought leader in a major publication? The competition’s fierce. Here are some ways to pull ahead of the pack.
Ragan Insider Sonia Blumstein
4 essentials for getting your op-ed published
Writing an op-ed for a newspaper isn’t an impossible task, but you have to hit all the right notes to get an editor’s attention.
