MeasurementScott Ward
This is the only PR measurement that actually matters
Measurement seems hard. It isn’t really.
Search Results (op-ed)
PRDustin Siggins
Managing client expectations when the news cycle goes south
For when the news cycle just won’t cooperate.
PRAllison Carter
Richard Levick, ‘father of modern reputation management,’ dies at 65
Levick is remembered for his work on prominent geopolitical crises including Guantanamo Bay and Catholic Church sex abuse scandals.
Media RelationsCristal Steuer
Getting used to rejection and how to reframe it
“No” is just the beginning of your pitch.
Media RelationsRhiannon Hendrickson
Don’t underestimate the value of local media
Sometimes to think big, you have to start small.
Media RelationsDora Scheidlinger
How to write the byline editors want
Editors have high standards. Here’s how to meet them.
Daily ScoopEmily Hackett
Jennifer Lawrence drowns out her own message, the fate of the JCPA and more
Plus: The rise of fairycore.
MeasurementDustin Siggins
Measuring PR success: How much does reach matter?
It’s a difficult metric to obtain — is it even worth trying?
CAREER LADDERJonathan Rick
A job you’re interviewing for requires unpaid work. What should you do?
To spec or not to spec: That is the perennial question facing both employees and consultants.
PRDustin Siggins
The sound of silence: SCOTUS’ biggest comms strength and weakness
Silence used to be the courts’ secret weapon. But things have changed in the era of partisan politics.
PRLisa Glover Tareila
Quantity is the most novice form of PR measurement. Track this instead.
Quantity doesn’t actually tell you anything.
The Consultant is InTom Corfman
Here’s what the SEC’s looming emissions rule means for comms
Communicators should prepare for the end of greenwashing ahead of a sweeping SEC plan to overhaul climate change reporting.
Daily ScoopEmma Atkinson | Ted Kitterman
Meta’s smear campaign against TikTok exposed, employee archetypes who care about ESG and Etsy’s sellers protest fee increase
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
Ragan Insider Justin Joffe
’The charge, the challenge, the opportunity’: AAPI comms leaders lift their VOICES
The new group was formed to help AAPI communicators feel seen and heard.
Daily ScoopEmma Atkinson
Oil industry falls short on climate pledges, vaccine mandates split US workers and Levi’s exec says she was forced out over COVID-19 views
Also: Mozilla Firefox partners with Disney ahead of new movie and more.
