Media RelationsDora Scheidlinger
How to write the byline editors want
Editors have high standards. Here’s how to meet them.
Search Results (op-ed)
Daily ScoopEmily Hackett
Jennifer Lawrence drowns out her own message, the fate of the JCPA and more
Plus: The rise of fairycore.
MeasurementDustin Siggins
Measuring PR success: How much does reach matter?
It’s a difficult metric to obtain — is it even worth trying?
CAREER LADDERJonathan Rick
A job you’re interviewing for requires unpaid work. What should you do?
To spec or not to spec: That is the perennial question facing both employees and consultants.
PRDustin Siggins
The sound of silence: SCOTUS’ biggest comms strength and weakness
Silence used to be the courts’ secret weapon. But things have changed in the era of partisan politics.
PRLisa Glover Tareila
Quantity is the most novice form of PR measurement. Track this instead.
Quantity doesn’t actually tell you anything.
The Consultant is InTom Corfman
Here’s what the SEC’s looming emissions rule means for comms
Communicators should prepare for the end of greenwashing ahead of a sweeping SEC plan to overhaul climate change reporting.
Daily ScoopEmma Atkinson | Ted Kitterman
Meta’s smear campaign against TikTok exposed, employee archetypes who care about ESG and Etsy’s sellers protest fee increase
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
Ragan Insider Justin Joffe
’The charge, the challenge, the opportunity’: AAPI comms leaders lift their VOICES
The new group was formed to help AAPI communicators feel seen and heard.
Daily ScoopEmma Atkinson
Oil industry falls short on climate pledges, vaccine mandates split US workers and Levi’s exec says she was forced out over COVID-19 views
Also: Mozilla Firefox partners with Disney ahead of new movie and more.
Daily ScoopJustin Joffe
New York Times buys Wordle, the societal issues people want brands to speak out on and Joe Rogan responds to Spotify scandal
Also: Domino’s offers discount for customers who carry out orders, Bloomberg takes heat for Vaseline story and more.
Executive CommunicationEmma Atkinson
Carhartt doubles down on vax policy amid leaked memo, Twitter debate
Some on social media are calling for a boycott of the company’s products after its COVID-19 vaccine requirement for workers was made public.
COUNTDOWNMichael Layne
10 top media trends for 2021
For those looking to offer earned media coverage in the coming year, here are some developments you must follow.
COUNTDOWNJustin Joffe
Doordash responds to driver strike, 17 steps for SEO-friendly content, and Ben & Jerry’s addresses West Bank decision
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
Comms WeekTed Kitterman
For influencer marketing to succeed, the strategy must be sound
Bilal Lakhani, communications and marketing director for Thorn, shares tips on when influencer marketing is a bad investment for your organization.
