Crisis Communications Seattle DOT calls drivers ‘scumbags,’ gets in trouble An attempt at putting a spin on the ‘Scumbag Steve’ meme resulted in confusion, anger, and even a public dressing down from the mayor. By Kevin Allen@kevin_j_allenMay 9, 2014 SHARE Ragan Insider Premium Content People love watching incidents huh? Move along people nothing to see… pic.twitter.com/ktgcyRRHCt To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.