SEC Twitter account wasn’t hacked—its manager just likes dad jokes

The Fort Worth office’s director said he hopes his efforts ‘reach a much broader audience of individuals who could be potential victims someday.’

Ragan Insider Premium Content
Ragan Insider Content

That assumption isn’t always correct, however: Even serious organizations can have fun online.

On Tuesday, entrepreneur Mark Cuban took issue with tweets that came from the Securities and Exchange Commission’s official Fort Worth account, pointing out that they didn’t fit with what you’d expect from a government agency.

Cuban tweeted:

.@FortWorth_SEC which is worse, you got hacked or you didn’t get hacked ?

— Mark Cuban (@mcuban) June 21, 2017

What Cuban failed to see is that the pun-riddled missives that pepper the @ FortWorth_SEC account are actually part of the team’s social media strategy. Specifically, they come straight from the mind of the organization’s top official, regional director Shamoil T. Shipchandler.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.