Seize the 2020 political moment to tout your brand principles

Politicians shouldn’t be the only ones who are using a soapbox and megaphone. Center your company messaging around your primary tenets, and don’t be shy about proclaiming them.

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The 2020 election season will be exciting, chaotic and likely tumultuous. 

There will be issues that resonate with the public as well as those that only certain primary voters will care about. Candidates’ character will be attacked. Some will tout their experience, and others will present themselves as offering a fresh approach. 

News media outlets will rank the debate winners and losers, voters will be targeted on social media as never before, and we will all hear the bipartisan plea: When will all this end?

Amid the election-year chaos, companies can embrace the 12-month “moment” and come out ahead. 

For example, health care will stand front and center. From my experience as a senior advisor at HHS and the FDA, health care companies and their industry groups are sometimes reluctant to jump in and take advantage of the moment; it’s easier to stay under the radar. 

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