SEO basics every PR pro should know

Instead of trying to win the battle for dominance, pros in the public relations and search engine optimization fields should be learning from one another.

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Sides are forming, and the battle to be the survivor has begun, with articles popping up all over digital media claiming either SEO or PR will prevail.

As Rebecca Scully, managing director at PR agency Smarts, eloquently points out in The Guardian:

“There’s so much more to learn from all sides. So rather than all this talk of killing the PR or SEO agency why don’t we all learn a little from one another instead.”

At DigitalRelevance, our digital outreach and SEO consulting teams work in tandem to build online presences for many brands. If you’ve never had exposure to SEO (or PR), how do you go about integrating both online tactics? I’m no PR genius, but I’ve learned a few SEO basics every PR working in the digital space should know.

The digital landscape looked quite different just 10 years ago. Search wasn’t as intuitive, and online marketers were beginning to figure out how to optimize websites using link-building and keyword optimization tactics.

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