Forrester says the role of owned media is to “build for longer-term relationships with existing and potential customers.” Harnessing owned media is critical to any performance-oriented brand. Search is a key way to connect customers, fans, and prospects to owned media assets, so it’s important to keep search guidelines in mind when developing owned media strategies.
In some of my recent articles, I talked about organically optimizing a few different types of owned assets including press releases, YouTube channels, and content. Here are some tips that can help bring more views and popularity to other assets in the owned or controlled media category.
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