Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

Also: Instagram founders’ website tracks COVID-19’s spread, Facebook launches ‘care’ emoji reaction, celebrities make ‘quarantine wine,’ and more.

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Hello, communicators:

Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts.

— ashton kutcher (@aplusk) April 19, 2020

The pandemic has forced many individuals and organizations to get creative as they stay at home. How are you highlighting this innovation in your communications?

Here are today’s top stories:

Following criticism that many small businesses didn’t receive money from the Paycheck Protection Program, but global chains such as Shake Shack did, the fast-food brand announced it was returning its $10 million loan.

In an open letter on LinkedIn, Shake Shake’s chief executive, Randy Garutti, and Danny Meyer, Union Square Hospitality Group’s chief executive (as well as Shake Shack’s founder and chairman), wrote:

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