Should The New York Times social media editor be tweeting?

In late May, Jennifer Preston became The New York Times ’ first social media editor. She quickly sent a flurry of tweets and then on June 9 her account went silent. The NYTPicker blog illuminated her silence in a post Wednesday, which set off a discussion—including one on Mashable where Preston actually responded —and finally moved Preston to tweet for the first time in one month. The NYTPicker also noted in a separate post  that The Times intern, whose tweet about Preston cau…

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.