Should you earn your APR?

PR professional Ari Adler was never too keen on earning his accreditation in public relations (APR). “The accreditation standard seems to mean a lot to people in the profession, but I’m not sure how much it means to clients and employers outside the profession,” he wrote on the blog, Here Comes Later . Not to mention, Adler added, the people promoting APR seemed to have an attitude. However, Adler attended the PRSA International Conference where he “finally — finally —…

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