Small town newspaper tells PR pros to send products, not pitches

The Weatherford Daily News , a newspaper in an Oklahoma town of 10,000 people, has asked PR professionals to stop sending unsolicited pitches and start mailing the paper product samples. The paper’s publisher “wants to change the mindset of PR companies and product manufacturers that barrage newspapers with releases that he said are little more than requests for unpaid advertising,” according to the Associated Press. “The products sent to the newspaper are divvied up amo…

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