Marketing Snap offers up its dancing hot dog for Halloween The parent company of the social media app hopes the move can boost its popularity—and revenue. By Kevin Allen@kevin_j_allenOct. 23, 2017 SHARE Ragan Insider Premium Content Snapchat’s parent company, Snap, is making good on its promise to investors that it would find new revenue streams. The company bought a drone company in August and offers the photo- and video-taking product Spectacles. However, few—if any—saw this product coming. It’s a dancing hot dog costume, just in time for Halloween. Don’t believe me? Check out this Amazon listing. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.