Here’s a general rule of thumb for social media managers: If your content offends someone, react swiftly.
So much was the case for Snapchat, which speedily removed a filter that many users deemed racist.
The filter, which many dubbed “yellowface,” seemed to capture Asian stereotypes, including closed, slanted eyes.
There were a slew of critical comments on Twitter, including:
— lia (@limb_light) August 9, 2016
— Brian (@bkisnah) August 9, 2016