Snapchat filter gets negative response, execs rush to take it down

Although the social media app’s filters are constantly going viral, the organization missed the mark with a recent update. Here’s how things went down—and out.

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Here’s a general rule of thumb for social media managers: If your content offends someone, react swiftly.

So much was the case for Snapchat, which speedily removed a filter that many users deemed racist.

The filter, which many dubbed “yellowface,” seemed to capture Asian stereotypes, including closed, slanted eyes.

There were a slew of critical comments on Twitter, including:

@Snapchat @snapchatsupport idk if u realize, but this filter is yellowface and u should take it down

— lia (@limb_light) August 9, 2016

Dear @Snapchat , thanks for the overly-racist new filter…when can we expect Blackface?

— Brian (@bkisnah) August 9, 2016

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