Snapchat ‘Memories’ enable brand managers to repurpose content

The platform announced that users will soon be able to share pre-produced videos and images with followers. Here’s what you should know about the feature.

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The platform recently introduced “Memories”, which allows users to post pre-produced videos to its “Stories” section.

Memories will also act as a repository for saved snaps that can be reposted with new text and illustrations.

From the company’s blog:

Memories is a new way to save Snaps and Stories on Snapchat. It’s a personal collection of your favorite moments that lives below the Camera screen. Just swipe up from the Camera to open Memories!

It’s super easy to find the Snap or Story you’re looking for in just a few seconds by typing keywords like “dog” or “Hawaii” — that way you can spend less time searching and more time enjoying your Memories.

You can use Memories to create new Stories from Snaps you’ve taken, or even combine different Stories into a longer narrative! It’s fun to celebrate an anniversary or birthday by finding a few old Snaps and stringing them together into a new Story 🙂

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