So, God made a PR pro

The author offers his take on the Dodge Ram ad from the Super Bowl.

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Here’s my take on the PR version, minus the wonderful Paul Harvey voice and the fantastic images mined by the Richards Group.


On the eighth day, God looked down on this world and said, “I need someone to help these retail companies, schools, manufacturers, hospitals, start-ups, tech companies, restaurants, hotels, sports franchises and news organizations communicate better.”

So, God made a PR pro.

God said: “I need someone to wake up at 4 a.m., manage a live shot down at the Mall of America outside when it’s 5 degrees, then get back to the office by 7, take a two-hour client call at 8, get to a new business meeting at 10:30, take the new account executive out to lunch, crank out a strategic plan and proof a news release in the afternoon, pick up the kids at 5:45, get them to ice skating lessons, eat dinner, go back online and complete billing reports, send a few emails to clients, finish the news release and do it all again the next day.”

So, God made a PR pro.

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