Social marketing tools for late back-to-school campaigns

Whether your brand sells classroom supplies, apparel, or other seasonal items, there’s still time to get going with one of these online tools.

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Ragan Insider Content

Social marketing tools have come a long way in the last couple of years—good news for retailers. For affordable prices, brands can run turn-key social media contests, research their online audience, find key social media influencers, and track the success of social media campaigns—all without breaking the bank to hire an in-house tech guru or social media wizard.

Here are four social media marketing tools that could connect you with the legions of shoppers who now look to smartphones, tablets, and Twitter feeds for shopping deals and ideas.


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