Social media branding: The biggest winners and losers of 2014

A study by Sprinklr looked at changes throughout the year to see which organizations advanced their online interactions, and which ones slid backward. 

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With users flocking to Instagram , Facebook cutting the reach of promotional posts, various Twitter gaffes and the heralding of LinkedIn publishing, brand managers were busy adjusting campaigns to stay on top and avoid slipups.

Social media management company Sprinklr compiled a list of brands that improved most on Twitter, Facebook, YouTube, LinkedIn, Google Plus and Instagram in 2014, as well as a list of brands that barely improved or fell back.

Fiat topped the “boom” list with a social media change score of 1,587, while American Airlines took the No. 1 spot on the “bust” list with -1,079 points.

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