Social media for sales—yes, actual moolah!!!
The social media space is full of folks who throw buzzwords like “engage” and “community” around but don’t seem enamored of cash. Well, we all gotta eat. Thankfully there are guys like Jeffrey Gitomer. The 64-year-old author of business books was reluctant to jump into social channels to drive his business. Now, he says, “It’s a matter of taking the first steps.” Gitomer’s writes about how to frame social media arguments in a “drive the bottom line” way. (Then you’ll be bound for ALL the glory you think …
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