Social media is exciting; planning for it is not

Sites like aren’t helping you make the case for new Web tools.

Wonder why your boss is so freaked out by social media?

Two words: Juicy Campus.

Have you followed the hullabaloo over Here’s a site that allows anyone on a college campus to say anything about someone else—in complete anonymity.

I went to the site and followed a few threads, looking for some good examples. There were a few lame posts about spring break and who’s a cool professor, but no one had bothered to respond to those entries.

Then I came upon the really good stuff, the juiciest of the juice, most of it I can’t reprint here. Even with our own fairly relaxed editorial policy, the standards of (so-called) decency on make the Ragan editors look like a bunch of book burners.

One post from a Harvard student insists a certain young lady is—how shall we put it—skilled at pleasing her peers, a claim that drew many accolades from other students.

An Ohio State student lets the world know “The best place to get some action is definitely the top floors of Smith Lab. No one ever goes up there, and most of the doors are never locked. The building is old … though.”

The reply: “Been there done that …” Followed by a profanity-laced specific example.

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