An annual study by the Center for Marketing Research at the University of Massachusetts concludes that social media use by the largest companies in the world has stalled, or perhaps is even retrenching.
Let’s look at some of the numbers.
The largest public companies have traditionally lagged behind other organizations in blogging and adopting other social media platforms. But the issue is even more dramatic than this chart depicts. The top 100 companies are the most active blogging companies. Only 17 percent of the next 400 companies blog.