Social media platforms ban groups for hate speech, Wendy’s speaks out after Twitter silence, and brand managers celebrate #NationalSocialMediaDay

Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more.

Hello, communicators:

Starbucks celebrated both the LGBTQ+ community and their allies for Pride Month. The coffee chain recently posted a video featuring three LGBTQ+ partners giving “Pride in a box” gifts to people who have helped them in their journeys:

Here are today’s top stories:

Twitch Reddit and YouTube strike out against hate speech

Twitch temporarily banned President Donald Trump from its platform for “hateful content,” which the company says has now been removed.

The Verge reported:

“Like anyone else, politicians on Twitch must adhere to our Terms of Service and Community Guidelines. We do not make exceptions for political or newsworthy content, and will take action on content reported to us that violates our rules,” a Twitch spokesperson told The Verge. The statement was originally issued last year when Trump’s channel was launched.

Reddit banned its largest community focused on messages of support for Trump, along with memes, articles and videos. The subreddit, called “The_Donald,” had more than 790,000 subscribers and has broken Reddit’s terms of service repeatedly for its hate speech.

The New York Times reported:

“Reddit is a place for community and belonging, not for attacking people,” Steve Huffman, the company’s chief executive, said in a call with reporters. “‘The_Donald’ has been in violation of that.”

Reddit said it was also banning roughly 2,000 other communities from across the political spectrum, including one devoted to the leftist podcasting group “Chapo Trap House,” which has about 160,000 regular users. The vast majority of the forums that are being banned are inactive.

YouTube banned six accounts that carried white supremacist content, including those belonging to David Duke, Richard Spencer and Stefan Molyneux.

CNN Business reported:

“We have strict policies prohibiting hate speech on YouTube, and terminate any channel that repeatedly or egregiously violates those policies. After updating our guidelines to better address supremacist content, we saw a 5x spike in video removals and have terminated over 25,000 channels for violating our hate speech policies,” a YouTube spokesperson said in a statement to CNN Business.

Why it’s important: As organizations and consumers increase pressure on social media platforms to ban hate speech and harassment, the platforms are moving swiftly to make moves that will keep ad revenues from social media ads coming in. Keep watching for additional moves to appease both angry critics as well as PR and marketing pros pushed to take a stand.


SOCIAL BUZZ

It’s #NationalSocialMediaDay, and many brand managers are sharing content to celebrate the holiday.

Aim for your content to be informative or entertaining, such as these fun tweets by Cambro Manufacturing and Hostess:

Avoid making the conversation all about you (a good rule of thumb for all social media engagement). That includes using the holiday’s hashtag to ask your follows to add you across social media platforms:

Instead, regularly share valuable content and both listen and interact to your followers—as well as those that talk about your organization online.


MEASURED THOUGHTS

Stonehill College’s Career Development Center shared that in a 2018 study, 70% of employers planned to screen applicants’ social media profiles, with 43% reporting they regulary check employees’ social media feeds:

The statistics can serve as a reminder that whether or not you check current and potential employees’ social media feeds, communicators should prepare for crises that might pop up after members of their workforce misstep online.

Speedway also shared a statistic fitting for #NationalSocialMediaDay:


CRISIS LEADERSHIP BOARD

Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Learn more about this exclusive membership here.

Airbus, Commerzbank and Volvo to lay off more than 25,000 employees

Airbus is expected to lay off thousands as it cuts production by 40% in the next few years, in order to stay afloat from the COVID-19 crisis.

 This Is Money reported:

Union sources said that the company is expected set out its most extensive ever reorganisation plan on Wednesday, which may result in between 14,000 and 20,000 jobs being slashed.

One person familiar with Airbus told Reuters anything below 25,000 cuts could be seen as conservative in the light of output plans. Unions have warned against over-reaction, however.

MarketScreener also reported that private equity firm Cerberus Capital Management is pushing Germany’s second largest bank, Commerzbank, to cut more than 7,000 jobs as it scrambles to restructure its business model.

Volvo recently laid off 4,100 employees worldwide as well, with 1,250 of the job cuts located in Sweden. The announcement was in addition to a previous 5,000 layoffs.

The Local reported:

“The effects are expected to be lower demand going forward and we need to continue to adjust our organisation accordingly,” Martin Lundstedt, chief executive of the Volvo Group, said in a statement.

The company said in April it had reduced the number of employees by almost 5,000 in the first quarter, to just under 100,000.

Why it’s important: Along with communicating with employees, check in with your workforce regularly to see how they’re coping with the additional stress of working from home and do your best to address anxieties stemming from job security. Many organizations laying off employees are offering wellness and skills training programs in addition to benefits and salary packages, which can also help them navigate the growing unemployment field.


RESEARCH SNAPSHOT

The COVID-19 crisis has drastically changed the landscape for communicators and PR pros. More than ever before, communicators must gain key skill sets and employ strategic communications and media relations strategies to boost their organizations’ coverage, reputation and overall brand.

Learn what the 315 communicators we surveyed say about what parts of the PR function are more important than ever, how to adjust for COVID-19, and more with our free report revealing insights that can help you persevere during this uncertain time.

Download your copy of the report here.


SOCIAL BUZZ        

Wendy’s social media team, which has been silent for nearly three weeks on Twitter, recently tweeted the following thread in support of the Black Lives Matter movement:

 

Along with announcing partnerships with the Columbus Urban League and YWCA Columbus, Wendy’s will talk with The Thurgood Marshall College Fund on Thursday. The efforts are in addition to the $500,000 Wendy’s pledged to support social justice efforts.

Social media pros can take a nod from the fast food chain by taking the time to consider the best way of supporting social justice and racial equality. Go beyond a PR statement or tweet and instead outline the ways your organization is committing to “push for change one day at a time.”


WHAT YOU SAID

We asked if you’re taking part in the #StopHateForProfit boycott, starting July 1, and more than 33% of you are participating. In addition, more than 8% are pausing social media ads across platforms. However, more than half of you (58%) are continuing your social media marketing strategies:


SOUNDING BOARD

Are you part of the team writing your organization’s business continuity plan?

Weigh in below and share your thoughts under the hashtag #DailyScoop.

COMMENT

3 Responses to “Social media platforms ban groups for hate speech, Wendy’s speaks out after Twitter silence, and brand managers celebrate #NationalSocialMediaDay”

    Ronald N. Levy says:

    With the PR community’s attention and money increasingly focused on the PR power of social media, opportunity knocks for a major PR firm with a strong social media department to go for a piece of the Saudi Arabia account which could easily afford a seven-figure budget.

    Saudi Arabia’s archrival, United Arab Emirates, last week retained the superb FleishmanHillard firm for UAE’s coming mission to Mars program.

    WHY SAUDIS CARE. Saudi Arabia and UAE are such rivals that the Saudis actually try to have an economic blockade against UAE. Both countries vie for the favor of America’s government and public, and UAE has the advantage of having guidance from perhaps the strongest PR executive in the Middle East, formerly the top guy at al Jazeera.

    HISTORY IS ON THE SAUDI SIDE. In 2003 UAE spent literally a billion (with a “b”) on health research to benefit the world. But the royal family ran the project, no one may have told them that give and ye should receive, so they did almost no PR and got almost no public appreciation. At the same time, Saudi Heavy Industries retained Washington-wise Burson-Marsteller and got all kinds of benefit. The classic Burson objective is always to not just get coverage but in their words “move the needle”.

    SOCIAL MEDIA OPPORTUNITIES. The social media of today didn’t exist years ago and now empower a top PR firm to reach scores of millions of Americans again and again to make a key point. And interest-specific social media can have exceptional impact which is why social media (except during the recently begun fuss) attracts many more marketing billions each year than old media.

    THE DIFFERENT SCIENCE APPEALS. While F-H can get all kinds of gee-whiz coverage on “look how great UAE is for reaching Mars,” another PR firm can get the Saudis more motivating coverage. Saudi Arabia has some of the world’s best doctors because the royal family sends over 60,000 students a year to American colleges with some of the smartest Saudi kids going on to to the best U.S. and European medical schools. So a Saudi-backing PR team can make the point—in this day when remdesivir is a big hope in the war on Covid-19—that Saudi doctors were writing medical articles FIVE YEARS AGO on the effectiveness of remdesivir and are doing more work on it now.

    It could happen. We’ll see. It would be nice to get out of the house more safely.

    Ronald N. Levy says:

    Correction: Saudis and the UAE are rivals for our affection but the economic blockade effort is against Qatar.

    Ronald N. Levy says:

    PS – One of the top Saudi doctors whose articles on combatting the coronavirus have appeared for many years on the American government’s PubMed website, His name is Tawfiq or Al-Tawfiq. pubmed.ncbi.nlm.nih.gov/?term=tawfiq

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