Social media: ‘The hype now exceeds the reality’

Maybe social media isn’t the cat’s meow for small businesses. “In its short lifetime, social media — services like Facebook and Twitter — have become popular marketing tools for small firms due to the low cost and easy-to-use format,” reports The Wall Street Journal . “Some entrepreneurs say they’re highly effective, but new evidence suggests otherwise.” Larry Chiagouris, professor of marketing at Pace University, told The Journal : “The hype right no…