Social media unpopular for customer service

According to a recent M2Talk survey, many U.S. consumers prefer phone or email over social media outlets when they need to resolve a customer service issue. 

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M2Talk surveyed 1,000 people nationwide to see which platforms are the most popular forms of customer service. The study, entitled “Consumer Behavior and Customer Service Report,” reports phone as the most popular way to get in touch with a company that has wronged you, with 33.5 percent saying it’s their preferred customer-service conduit.

Email followed closely behind with 32.5 percent saying they preferred this form of digital communications. Social media barely made the list, with only 2 percent of respondents saying it’s what they use for customer service situations.

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