Social media users upbeat about Memorial Day travel, spending

IBM tracked consumer sentiment on various social media sites and found a surge in optimism compared with last year.

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Memorial Day weekend in the U.S. has begun, and if social media is any indication—and it often is—people are traveling and spending money with greater enthusiasm than last year.

According to an IBM analysis of social media sentiment, people are discussing travel this weekend more than they were last year. They’re also talking more positively about spending money this holiday compared with last.

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