Social networking budgets remain low this holiday season

The holidays are typically considered a rather social time for people, but don’t try telling that to Mark Zuckerberg. While marketing retailers are spreading their media dollars to include a larger array of avenues for reaching holiday clientele, 62 percent said they intended to spend less than 10 percent of their total budget on social networking sites, reports Advertising Age . And although print continues to lose revenue, it still presents the largest amount of holiday marketing buckaroos, with …