Social networks drive less traffic to news sites than you might think

A Pew study explored the influence of Twitter and Facebook in funneling readers to the Web’s 25 largest news destinations. The results will probably surprise you.

Let’s hope he has some well-informed friends, or else he’s going to think today’s top story is that the Double Dream Hands guy released a new video. (He hasn’t.)

It turns out my friend isn’t alone.

A study from the Pew Research Center’s Project for Excellence in Journalism on the flow of traffic to the Web’s 25 largest news destinations revealed that Facebook was responsible for 3 percent of traffic to 21 of those sites. Some sites got as much as 8 percent of their traffic from Facebook.

That’s still quite low compared with traffic generated by Google, which accounts for 30 percent of traffic to those sites.

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