Some Facebook brand pages to see 1 percent drop in ‘likes’

The social network on Friday said it’s cracking down on fraudulent “likes” on brand pages, a move that could lead to an average drop of about 1 percent of a brand’s “likes.”

“These newly improved automated efforts will remove those ‘likes’ gained by malware, compromised accounts, deceived users, or purchased bulk ‘likes,'” the company said in a statement.

Facebook made clear that buying and selling “likes” was never OK on the site.