Sponsored blog posts don’t have to be creepy

Are you turned off by sponsored blog posts? Do they make you feel a little creepy? According to Mike Valentine at WebSite 101 , it doesn’t have to. You just have to know how to do it. “There are two secrets to leveraging sponsored conversations effectively,” he wrote. “First, the connection between your company and the blogger should be transparent. Second, you must allow the blogger to speak authentically.”