Media Relations Sponsored content is here to stay Some journalists might not like it very much and it can occasionally lead to problems, but it’s a revenue source that can’t be denied. Readers like it, too. By Janice CubanDec. 10, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.