Spotify adds silent tracks for #BlackoutTuesday, Facebook donates $10M amid employee criticism, and Starbucks embraces conversation

Also: OKCupid, Verizon and Peets Coffee focus on strategic plans to fulfill Black Lives Matter efforts, Microsoft highlights black employee voices, and more.

Hello, communicators:

As more organizations across industries make statements about #BlackLivesMatter, some are announcing donations and other efforts to fight against racism.

Verizon pledged $10 million, shared equally with seven social justice organizations that include National Action Network and the NAACP Legal Defense and Education Fund.

Black lives matter to @verizonmedia today and every day. Here's how we're going to help:

— Verizon Media (@verizonmedia) June 2, 2020

“We cannot commit to a brand purpose of moving the world forward unless we are committed to helping ensure we move it forward for everyone,” said Verizon’s chairman and chief executive, Hans Vestberg.

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