What is a space smuggler’s carafe of choice? Marketers hope it’s the cup that shares his name.
“Solo: A Star Wars Story” hits theatres May 25, but brand managers have been planning for months for this jump to lightspeed. The makers of the party staple “Solo Cup” were eager to tease their collaboration with the Star Wars brand.
— Solo Cup (@SoloCup) March 6, 2018
The company announced a giveaway in connection with the film’s release.
It wrote in a press release: