Starbucks allows pro-BLM attire, OKCupid’s profile buttons to support race relations and LGBTQ inclusion, and Band-Aid brand offers new skin tones

Also: 24 Hour Fitness files for bankruptcy, Github to replace terms referencing slavery, how support for Black Lives Matter has grown exponentially, and more.

Hello, communicators:

Johnson & Johnson’s Band-Aid brand announced it’s launching bandages in a range of five shades to better suit diverse skin tones. reported:

In 2005, Band-Aid launched “perfect blend” bandages that were designed to work with a wide array of skin tones, although they were eventually discontinued, a spokesperson told NBC.

“We are excited to bring back a similar product with improved comfort and flexibility,” the spokesperson said in a statement. “The new Band-Aids will launch in 2021 in the company’s “most popular style, flexible fabric.”

Communicators, if your organization pledges to “do better,” list the ways in which you will make good on your commitment.

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