Starbucks teams up with Microsoft Outlook for desktop plug-in
The coffee company wants users more engaged with the brand. So much so, it has parented with another brand to make that possible. Here’s how.
The coffee-chain’s brand managers want “Starbucks [to] help simplify how you give and connect.”
That’s the goal anyway, for the latest in a duel partnership between the coffee giant and Microsoft’s Outlook. Through the new add-in for Outlook, users can incorporate Starbucks into your daily communication.
The Starbucks for Outlook add-in allows users to easily set up meetings at a Starbucks location or send a gift certificate to another users with just a few clicks.
Here’s how it works:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.