State of PR 2020: More than half of PR pros cite engagement to prove value

What other ways do your peers show their worth? What tools are they using? Which social media metrics are tops? New research from Talkwalker delivers the crucial answers.

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PR pros are stepping up and into roles not traditionally part of their jobs. And it’s happening globally.

What used to be key to the PR pro’s role—media relations—is no longer a top offering. SEO, once viewed as primarily a technical skill, has become a common PR component. And social media is no longer regaled to a department siloed from PR, as is reflected in the top PR offerings from Talkwalker’s State of PR 2020 report:

The State of PR 2020 report, based on feedback from 3,700 respondents, is packed with insights into how PR and marketing communication pros measure achievements, use social media analytics and define their roles worldwide, all as the lines separating PR, marketing, social media and digital continue to blur.

As important as knowing what’s working for your peers is determining which opportunities you should capitalize on.

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