Statistics to drive your marketing campaigns

Use this data in your next meeting to discuss what strategies and tactics your organization should employ to boost engagement and effectively reach consumers.

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How should a brand manager divvy up their time to accomplish these pursuits? How does a communicator fit a message to the medium?

It seems like it should be a simple process. Take a little from column A and column B, add a sprinkle from column C and mix. Publish it, measure consumers’ responses, analyze the metrics and optimize it for the next round.

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