Marketing Stella Artois turns its chalices into musical instruments Fans of elegant beer receptacles can see the glasses at work in a video and even download a song played on them. By Kevin Allen@kevin_j_allenMarch 6, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.