‘Sticky’ content with a snarky tone explains Caesars’ blog success

The chain of hotel/casinos took the fun of Las Vegas and translated it into blog form.

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For example, the blog offers some tongue-in-cheek tips for what you might like to do with your hotel shower cap if you’re not interested in wearing it on your head. Posts include charts that replicate the thought processes of Las Vegas visitors . And readers may occasionally get April fooled.

The blog’s clever mix of what its top banner calls “news, deals, nonsense” is what made it the winner of PR Daily’s Digital PR & Social Media Award for Best Blog.

PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. Learn more about Synaptic Digital here (pdf) .

How were the content creators at Caesars able to create a blog with such a snarky tone? For the first few years of its existence, none of the executives really knew about it. The content team banked up nearly 100 posts before the blog even went live to the public.

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